Why Rigid Boxes Are Gaining Popularity In The World Of Packaging
The Importance Of Good Packaging
Good packaging is incredibly important. While the popular saying might be don’t judge a book by its cover, many people very well do trust a product by how good the packaging is. Over the years, many brands have focused on better packaging because they know customers are attracted to clean designs that give the product a luxurious feel. Flimsy packaging, badly written copy for your product labels and badly designed graphics actively deters customers from choosing your product. With rigid boxes, you avoid these issues entirely because of the higher quality the product offers.
Hence, you must opt for packaging that not only attracts a customer but also intrigues them enough to purchase the product itself!
Why Companies Are Choosing Rigid Boxes
Better Quality Product
Rigid packaging is great for giving any product a luxurious feeling because of the better quality of packaging. If you are spending money on packaging, investing in better quality that lasts you longer and keeps your product safe is better. Having sturdy packaging is incredibly important, especially if the product is fragile, since keeping it safe and secure till it reaches its final customer is paramount to a good shopping experience and the customer having a positive experience with your company.
Helps Increase Sales
Another reason why rigid wholesale boxes are a good option is that they appeal to your customers significantly; what appeals to a customer is what sells! Using rigid boxes instead of plain cardboard or even paper packaging helps you sell more units of your products. If your product is something that customers cannot see till they purchase it and open it up, then you need your packaging to make a lasting first impression that prompts your customer to make the purchase. And market research shows that rigid packaging boxes come out on top whenever customers are faced with which option they would choose!
More Variety and Options
One of the reasons why rigid wholesale boxes are becoming more and more popular regarding packaging options is because of how versatile this genre of packaging can be. While the more popular option is strong paperboard, what you can do with this packaging depends on you and your imagination. You can choose to opt for embellished or overlaid options. You can even ask for fabric and leather if you think your product needs an even higher-end luxury feel. All in all, you can do endless things with retail packaging. From just your logo embellished in gold on top to having the entirety of the paperboard material printed with designs, you can do whatever you want!
Should You Make The Switch To Rigid Boxes?
Yes, it can be very tempting to choose the cheaper option and forgo the option of rigid packaging boxes since the price can be a little higher than other options. But if you do the math, getting a bulk order of rigid boxes could come to almost the same cost as other options, which is a great deal.
If you can get rigid wholesale boxes in almost the same amount as other options, then perhaps this is something you should pursue and definitely consider. And paying for rigid wholesale boxes is an investment paid back severalfold. As we mentioned earlier, with rigid packaging boxes, you can sell more units which in turn helps you increase profits and become more successful, so at the end of the day, rigid boxes end up paying for themselves!
We highly recommend you explore this trend further and actively consider switching to rigid packaging boxes as your packaging material of choice. If you are confused about what this transition would look like or are even entering the packaging realm for the first time and feel a little overwhelmed, you can talk to us and let us quell your worries! Talk to one of our representatives at The Innovative Packaging today to find out what packaging would be right for you!