Matte vs Gloss: Which Lamination is Better for Packaging?

What would you expect customers to feel when holding your printed packaging? Laminations finalize a product’s packaging and are ready to be placed on shelves. You need to ensure the choice of coating goes well with the packaging and the artwork it holds. It provides a visual representation plus secures the box from scratches and marks that can be a reason for ruined boxes.

While you are deciding about the choice of lamination, make sure you are aware of the benefits of each one of them. For example, if Gloss lamination draws the customer’s attention due to its vibrant colours, Matte lamination provides an aesthetic look and a feeling of majestic packaging. It is not about the lamination technique only. Rather it is about the differences both hold yet look extremely beautiful since each has its properties. Most retailers have been working on making the best-looking packaging, and it’s your choice. So, what would you choose?

Matte Lamination 

Matte finishing makes the packaging luxurious, and its demand is increasing due to its fine and smooth look. The best way to observe the box is to see how light is reflecting through the box. Matte packaging does not reflect light at all due to its surface effect. Hence, they look majestic and unreal when used on the product boxes. They are excellent if you want your customers to connect with the packaging. They are mostly seen on the boxes used with expensive products to give a sophisticated and modern look. You might have commonly seen them on Rigid Boxes and Luxury Boxes since they appear to be the perfect choice for such boxes. 

How Would You Know if You Need Matte Lamination?

People prefer extravagant boxes when they need their favourite items. Therefore, brands go for matte lamination since it provides the exact customer demand. Also, they are a perfect background for printing styles like Metallic foiling and Embossing. The aesthetically beautiful packaging makes it convenient for the customers to choose between the products of different companies just because they are attracted to the luxury boxes. 

Gloss Lamination

Gloss lamination is vibrant and lustrous as it bounces the light from the surface. Thus, they provide a sensation of a deeper, darker and more exciting look to the packaging. These lamination styles are commonly observed in magazines and bags. Also, they appear bright and delightful, thus an ideal choice for the detailed look of printed boxes. If your brand wants to communicate with the customers and form a relationship with attractive packaging, gloss lamination might help you achieve that. 

How Would You Know if You Need Gloss lamination?

Many companies prefer Gloss because they want to create a higher sensation through the packaging, thus enhancing the visual impact. The bright and gleaming look helps to present the box livelier and more attractive to customers. Many brands that make children’s products add gloss lamination since kids are intrigued by dark colours hence getting the company’s products. 

A Comparison between Gloss and Matte Lamination

Here is a comparison between the two methods, after which it would be easier for you to decide the exact look. However, certain things should be fulfilled before considering getting either for your custom boxes.  

The Basic Look

It is not very reflective finishing; therefore, it can lower the intensity of the colours used. They reduce the colour appearance, thus making them less in contrast to darker shades. It results in soft-look boxes. Choose a good colour palette to avert dismal and boring boxes and make your boxes out of the ordinary. They might be a good choice for certain product packaging, but you may have to thoroughly examine what packaging could look the best with Matte Lamination. 

Gloss Lamination lasts longer since it repels dust and dirt on the packaging, maintaining the box’s appearance. The thrilling and cheerful look creates a good impression on the customers when they look for your brand’s products. Even if something of that sort is seen, it can be easily wiped off. Although Gloss provides a premium and bright look, it also ensures that scratches are visible. 

The Appearance of the Boxes

Matte laminations make sure to add a lush, soft-key and enhanced look with higher perceiving quality, thus making the packaging royal. Gloss laminations add shine, bringing a dynamic look to the packaging and creating a higher impact. 

Protects the Boxes

With Matte lamination, the scratches and dents are less visible; therefore, the boxes look fine. But with Gloss, lamination resists fingerprints, dust and dirt but enhances these scratches; hence they are observed on the packaging. 

Ink Reception

You can write anything on the boxes with Matte coating. However, writing anything on the box with a gloss finish isn’t easy. 

Which one is the Best Option for Your Boxes?

When thinking of choosing any one of them, firstly, ensure that you are working with a packaging brand that knows its work well and can create a fine-looking box for you. Then, you can choose any of them since both have pros and cons. For example, when applying Matte coating over a label, the scanning becomes easier and can be a good surface for handwriting. However, some customers think matte lamination is boring and dull, whereas it might be majestic for some. On the other hand, gloss lamination can provide an intricate look to the packaging, thus enhancing the details of the boxes. 

Furthermore, these techniques are better used on Rigid Boxes, Display Boxes and Cardboard boxes. It entirely depends on your brand and the products you sell. You will have to choose what lamination style suits them best. Also, you will have to see what looks your customers prefer and then go for it. 

The Innovative Packaging believes in providing its customers with the best boxes for their products with both lamination techniques. So, you can go through their good and bad and decide the one you think will make the packaging luxurious. Also, it depends on the product you want to cover. 

Explore More Packaging Options for Your Need

Packaging is extremely important since they cover your products properly and help in building a brand’s identity in the market. When looking for custom boxes for the products you plan to encase, make sure you choose the correct coating techniques which appeal to your audience. 

Boxes captivate customers’ hearts before they consider getting their hands on the products. However, it is not easy as it looks to create remarkable packaging for your needs. Therefore, we have explained both styles to make it more convenient for you to select the one you desire.